"What lasts in the reader’s mind is not the phrase but the effect the phrase created: laughter,…"

Posted on Saturday, September 1st, 2012 at 11:29

“What lasts in the reader’s mind is not the phrase but the effect the phrase created: laughter, tears, pain, joy. If the phrase is not affecting the reader, what’s it doing there? Make it do its job or cut it without mercy or remorse.”

Isaac Asimov (via amandaonwriting)

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